Ever since the pandemic, international leisure travels were no longer an option to pass time. However, in Taiwan, the pandemic has been under control and the Taiwanese government passed legislations to help stimulate Taiwan's local tourism industry by providing subsidies for travelers when they stay in hotels, motels, or Airbnbs.
With this new system in place, it became easier for me and my extended family to actually spend time together and explore within Taiwan. As one of the more technologically fluent member of my family, I naturally became the designated planner, which often times included making pickup reservations for our way to and from our local flights.
Upon using a few airport pickup services I could online, I realized there wasn't one that fulfilled my wish to customize my service, and that there was only about one website that was easy and comfortable to navigate. This is why I started this project called Flyride, I wanted to create my own version of usable and enhanced service and booking experience.
Objective
Provide a holistic Platform for a Ride-Reserving Service. Enhance the experience of placing, tracking, & unifying ride orders online.
Observation: Pain Points
- High-Friction Browsing
- Difficulty in Navigation
- Sense of Slow-loading Pages
- Interstitial Jump Screen
- High Total Number of Page Clicks
