5.0 SCALING UP
5.1 Proposed Curriculum
AR technology takes the "Augments any classroom" curriculum approach. With AR, learners are provided with creative ways to increase engagement that seamlessly aligns with their own curriculum. They will have the option to utilize content from Duolingo that designed to promote long-term retention, or to build their unique learning experience based on their surroundings.
DuoLingo's existing "crowd-sourced translation" model serves as an exemplary approach for how contents for cultural context may be generated. By leveraging user-generated content, Duolingo would have a higher chance to develop culturally encompassing materials, ones that offer special insights, sourced from the users' unique funds of knowledges.
5.2 Next Steps: Metrics
To evaluate the effectiveness of the program, below are some metrics for consideration:
Primary Stakeholders: New Users, Retention, Usage, Channel Specific Metrics
Secondary Stakeholders: Channel Specific Metrics
Key Stakeholder: New Users, Retention, App Specific Metrics
Influential Decision Makers: New Users, Retention, App Specific Metrics
5.3 Solve & Scale Framework
The scaling analysis below is based on Dede’s framework for designing successful educational innovations that can scale, which builds on a foundational framework by Coburn (2003).
1. Depth: AR now has promising quality within EdTech applications. AR developments has been robust and well developed for entertainment use, with Pokemon Go as a successful example.
2. Sustainability: If the results demonstrates a high user retention rate, the AR integrated programs will continue to be sustained within DuoLingo's product ecosystem.
3. Spread: Within the corporate function, if competitors of DuoLingo see successful results from DuoLingo's AR integrated curriculums, they will naturally attempt to adopt this new approach.
4. Shift: In this context, the concept of integrating AR for a more immersive learning experience is not an innovation with centralized ownership. The resources and tools are readily available to build such programs, the essence lies upon how they're pieced together in an effective way. This makes all players in the field "adopters".
5. Evolution: since all players within the edtech field are involved as adopters, they have a lot of freedom to innovate and customize their approaches with no pre-existing defined structures.
AR technology is compatible with most smart phones, so as for scaling purposes, it is highly adoptable with current DuoLingo's products.
5.4 How Information Flows Between Stakeholders
The bulk of the materials that will be developed for the "cultural context" program would derive from the user-generated content. The system will adopt both Horizontal and Diagonal Communication Flows. Horizontal communication involves the exchange of information across departments at the same level in an organization (i.e., peer-to-peer communication); while Diagonal communication is cross-functional communication between employees at different levels of the organization.
5.5 Stakeholder Feedback
Interviewed Stakeholder in similar context: Education Program Manager at Facebook (HGSE TIE alum 2013).
The general feedback revolved around how AR technology is suitable for the intended audience, what the usage is for, as well as the value proposition of the program. Overall, the proposed program would require multiple rounds of iteration and testing in order to measure the effectiveness and adoptability of its function.